Iron Ops — Never Miss Another Lead
For Local Service Businesses

Never miss another lead
even when you're on the job.

Calls come in while you're on a job site, with a customer, or just trying to eat lunch. By the time you call back, they already called someone else. Roofer's Assistant fixes that.

Book a Free Call

Free 30-minute call. No contracts. No pressure.

Homeowner Hey, I need a quote for a Roof Replacement. Are you guys available this week?
Roofer's Assistant Hi! Absolutely — we can help with that. Can I grab your address and a couple quick details so we can get you scheduled?
Homeowner Sure, it's 142 Oak Street...

Sound familiar?

  • Missed calls go straight to a competitor who picks up first
  • Estimates go out and nobody follows up — money just walks away
  • Leads live in texts, notebooks, and your head — no system, just hustle
  • Past customers never hear from you again, even when they'd rebook
  • You're growing, but it's getting messier every month

The work isn't the problem. You're great at the work. The backend is the problem. And it's costing you money every single week.

78%

of customers hire the first company that responds to their inquiry

~50%

of leads never get a second follow-up from most service businesses

What Iron Ops actually does

We're not an agency. We don't run your ads or build your brand. We set up the backend system that makes sure every lead gets handled.

Ops Foundation

Every lead gets handled. Every follow-up happens.

We build and maintain your CRM, pipelines, and automations so leads don't slip through the cracks — even when you're buried in work.

  • Missed-call text-back (instant)
  • Automated estimate follow-up sequences
  • On-Site Estimate booking & reminders
  • Post-job review requests
  • Seasonal reactivation campaigns
  • Pipeline visibility & reporting
📋
📲
📊
Lead Pipeline
New leads auto-tagged and routed
Estimate Follow-Up
Review Requests Sent
Roofer's Assistant

Someone answering your phone — even at 2 AM.

An AI assistant that picks up calls, responds to texts, qualifies leads, and books On-Site Estimates. Not a voicemail. Not a chatbot. An actual conversation that gets the job done.

  • AI voice agent — answers calls when you can't
  • AI text agent — responds to leads in seconds
  • Qualifies leads before they reach you
  • Books directly on your calendar
  • Guardrails so it never goes off-script
🤙
24/7 Coverage
Your leads get answered in seconds — nights, weekends, holidays. No more "sorry I missed your call."
Managed Ops

We handle the backend so you don't have to.

Everything above, plus ongoing optimization, reporting, strategy calls, and hands-on management. You focus on the work. We make sure the system keeps running at peak.

  • Monthly optimization & campaign tweaks
  • Reporting & insights
  • Strategy calls
  • Deliverability monitoring
  • Ongoing build improvements
⚙️
It Just Runs
You shouldn't have to think about your CRM, your follow-ups, or your automations. That's our job.
IO
Roofer's Assistant
Online
Hey! Thanks for reaching out to Iron Ops. I'd love to help get you scheduled. What type of service are you looking for?
I think I need a Roof Replacement. Things are in pretty rough shape after that last storm.
Got it — storm damage is really common right now. Let me grab a few details so we can get someone out for a On-Site Estimate. What's your address?
4821 Maple Dr, Arlington
Perfect. I've got Wednesday at 10 AM or Thursday at 2 PM available. Which works better for you?
Thursday at 2 works.
You're all set! You'll get a confirmation text shortly. Anything else I can help with?
Natural Conversations

No awkward bot moments. Just real conversations.

Your leads won't know they're talking to an AI — and they won't care. Roofer's Assistant qualifies them, captures their info, and books the On-Site Estimate before your competitor even calls back.

It handles the conversation so you don't have to stop what you're doing to answer the phone.

Book a Call

If you're not following up fast,
you're losing to someone who is.

Every missed call is a job that went to your competitor. Every estimate without a follow-up is money that walked away. The businesses that respond fastest win the most work. It's not complicated — it just needs to be set up right.

Book a Call

Built for roofing companies that are growing

If you're doing good work but leads are slipping through the cracks — this is for you.

🏠

Residential Roofers

Homeowners call while you're on a job. By the time you call back, they already hired someone else.

🏢

Commercial Roofers

Bigger jobs, longer sales cycles. Without consistent follow-up, those proposals die on the vine.

⛈️

Storm & Insurance Work

Lead volume spikes overnight. If you can't handle the flood fast, your competitors will.

📋

Established Crews

2-15 employees, solid reputation, steady work — but the backend is held together with duct tape and good intentions.

📈

Growing Companies

More leads coming in than you can manage. Great problem to have — if you stop losing half of them.

🏗️

Owner-Operators

You're on the roof, on the phone, doing estimates, chasing payments, and somehow also trying to be a dad. Something's gotta give.

Let's find out what you're losing.

Free 30-Minute Leak Audit

We'll walk through where leads are slipping, what it's costing you, and whether Iron Ops is the right fit. No pitch if it's not.

Common Questions

We set up and manage the backend systems that handle your leads, follow-ups, booking, and customer communication. Think of us as your operations department — CRM, automations, and AI agents that make sure nothing falls through the cracks.

No. It supports your team. Roofer's Assistant handles the stuff that slips through — missed calls, after-hours leads, initial qualification, follow-ups. Your team still does the real work. They just get better leads, faster.

Not even close. Roofer's Assistant has real conversations — voice and text. It asks the right qualifying questions, captures details, and books On-Site Estimates. Your leads won't feel like they're talking to a machine.

Guardrails and fallback rules. We program exactly what it can and can't say. If it's ever unsure, it routes to a real person. Nothing goes out unchecked.

Nope. We build it, we configure it, we maintain it. You get a simple dashboard to see what's coming in. That's it. No training manuals, no learning curve.

There's a one-time setup fee and a monthly management fee. The exact numbers depend on what your business needs. Book a call and we'll figure out if the math makes sense for you — no pressure either way.

Book a free 30-minute call. We'll look at where leads are slipping, figure out what it's costing you, and if it's a fit, we'll map out exactly what the setup looks like. No obligation.

© 2026 Iron Ops — Operational relief for local service businesses.
283-225-0533